What would a pig do with a day off?

Give animals a break

V Face
OOH

Instead of using vegan advertising’s typical shock tactics to dissuade meat consumption, with this campaign we took a more imaginative approach in order to lure meat-eaters to a vegan restaurant.
We asked ourselves the rather profound question: “If I was a pig, what would I do if I had Tuesday off work?”

Print/OOH

Executive Creative Director:  Colin Hart
Associate Creative Director:  Mikey Curran
Art Director: Paul Kinsella
Head of Strategy: Sarah Walsh
Business Director: Ashley Reddin
Group Account Director: Terri Turner
Account Manager: Tori Campbell
Senior Designer: Trevor Nolan
Designer:  Molly Devlin
Motion Graphic Designer: Kevin Hughes
Animator:  Emma Wells