Two different conversations. One response.

Reach out for any reason

Childline
Integrated Campaign

In primary research conducted for the campaign, the insight that young people deemed their issues not serious enough and too trivial to contact Childline about cropped up time and again.

Our campaign was designed to highlight the many reasons children and young people contact Childline's 24-hour support service currently. By 'unveiling' these conversations, other children and young people can get a sense of the breadth of reasons to contact Childline, such as friendship worries, anxiety, loss, loneliness, bullying, identity and feeling down to mention a few. Children and young people don't have to have a particular reason, no matter what is on their mind or what they may be going through, Childline is there unconditionally for them.